Speculative animated ad campaign for Allbirds trail running shoes in response to a brief set by the AOI. The final shot was designed to be repurposed as a standalone illustrated ad, such as a tube poster or a billboard.

Animation / sound design / advertising

Tube ad mockup

Billboard mockup

The key feature of these trail running shoes is that they’re waterproof. So I decided the focus on the best aspect of trail running, which in my opinion is being in nature. But running in nature is a messy affair, so it’s important to have the right trainers—trainers that won’t get soggy, allowing you to enjoy your run for as long as possible.

I did some research on trail running shoes that are both great quality and sustainable, and decided to go with a design by Allbirds.

Styleframes